The Tech Marketing Podcast

54 | The rise of the brand publisher

April 11, 2022 Twogether
The Tech Marketing Podcast
54 | The rise of the brand publisher
Show Notes

As third-party cookies slide into oblivion the move to first-party data is a huge challenge for marketers.

This week we explore how defining the currency of first-party data, establishing the value exchange between brand and customer, and introducing creative brand publishing, can successfully overcome obstacles.