The Tech Marketing Podcast

35 | Sales & Marketing Alignment

July 25, 2021 Twogether Season 3 Episode 1
The Tech Marketing Podcast
35 | Sales & Marketing Alignment
Show Notes

In today’s episode, Jon & Harry are joined by Drift’s Partnership Director & Founder of  Sales Confidence, James Ski, to discuss the importance and the power of sales and marketing alignment.

There is so much that marketing and sales can learn from one another, there is a wealth of data and insight from both teams that is not being used to paint the full picture.  

How can we bring these two sides of the same coin into alignment? Why are salespeople not sitting in on marketers’ meetings?