The Tech Marketing Podcast

103 | The ABM evolution: MarTech's past, present, and future

November 08, 2023 Twogether
103 | The ABM evolution: MarTech's past, present, and future
The Tech Marketing Podcast
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The Tech Marketing Podcast
103 | The ABM evolution: MarTech's past, present, and future
Nov 08, 2023
Twogether

Have a great point of view to add? Send us a text with your thoughts!

This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase. 

This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around: 

- Balancing brand building and demand gen strategies
- How CMOs need to adapt to the changing B2B landscape
- Challenges and successes of merging teams and platforms.
- The impact of ABM and its transformation over the years

Show Notes

Have a great point of view to add? Send us a text with your thoughts!

This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase. 

This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around: 

- Balancing brand building and demand gen strategies
- How CMOs need to adapt to the changing B2B landscape
- Challenges and successes of merging teams and platforms.
- The impact of ABM and its transformation over the years