The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
Podcasting since 2019 • 135 episodes
The Tech Marketing Podcast
Latest Episodes
129 | Mastering marketing impact: Creativity, alignment and AI
Uncover the keys to driving impact in a tech-driven world.Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems.The conversation explores how to drive real marketing imp...
•
26:44
128 | Growth Marketing: Where ABM and Demand meet
Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conve...
•
21:48
127 | Five-steps for leveraging first-party data
Turning data into gold...In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your ...
•
47:35
126 | Bridging sales, psychology and martech efficacy
Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in bi...
•
23:56
125 | Scaling the partnership pyramid with ops, product, sales and marketing
Navigating the complex ecosystem of tech alliances.This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships.
•
Episode 125
•
45:12