The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
Podcasting since 2019 • 141 episodes
The Tech Marketing Podcast
Latest Episodes
135 | Human connection in an AI-driven world
AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations.This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, j...
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53:29
134 | Buying groups and AIQLs: The next evolution of B2B
Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing. She dives into the shift from MQLs to activated buying gr...
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46:18
133 | The ultimate guide to channel marketing
In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.Tina discusses the evolving ...
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48:53
132 | TTMP 2024 Wrapped: The crew's top picks
Recover from your hangover, and kick off the New Year with a bit of festive nonsense. Join your favourite duo Jon & Harry, and special guest, Producer Nia, for a run-down of their favourite episodes and clips from 2024.
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46:35
131 | Transforming Customer Experience: Sprinklr's secret to success
In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space. Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how busine...
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37:46