The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
Podcasting since 2019 • 148 episodes
The Tech Marketing Podcast
Latest Episodes
142 | Partner ops isn't optional anymore
Building the foundation of partner success. In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad, Head of Global Partner Operations at Tricentis as the first guest of the spin-off series "I...
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Episode 142
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1:01:46
141 | Rethinking partner experience
Stop designing for portals, design for peopleIn this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior Director of Global Partner Programs at Ericsson Enterprise, to unpack the insights from the first P...
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Episode 141
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23:49
140 | Time to rethink partner tech strategy and eliminate buyer’s remorse
In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience, ROI measureme...
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Episode 140
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40:59
139 | Why the future of B2B agencies lies in strategy
The crossroads for B2B marketing leaders. This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry. Unp...
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Episode 139
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58:55
138 | Driving B2B impact through smarter signals and stronger teams
Signals over leads. Talent over tech. Confidence over conformity. Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast.
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Episode 138
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48:08