Signals over leads. Talent over tech. Confidence over conformity. Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast. 

Ready to ignite your brand story?Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast. Listen as Jaymi dive...

Effective storytelling is at the heart of impactful B2B marketing.Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce.Hear Rebecca explai...

AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations.This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, j...

Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing.  She dives into the shift from MQLs to activated buying gr...

In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.Tina discusses the evolving ...

Recover from your hangover, and kick off the New Year with a bit of festive nonsense. Join your favourite duo Jon & Harry, and special guest, Producer Nia, for a run-down of their favourite episodes and clips from 2024. 

In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space. Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how busine...

In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'. Discover how purposeful brands drive emotional connect...

Uncover the keys to driving impact in a tech-driven world.Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems.The conversation explores how to drive real marketing imp...

Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conve...

Turning data into gold...In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your ...

Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in bi...

Navigating the complex ecosystem of tech alliances.This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. 

Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes includin...

This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboratio...

From resistance to alignment, unifying diverse stakeholders.Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Glob...

Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Mas...

Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Mas...

Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Mas...

Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of ...

Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Ma...

Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Ma...

Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA...

How generative AI is redefining partner strategiesThis week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and e...