The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
Episodes
134 episodes
128 | Growth Marketing: Where ABM and Demand meet
Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conve...
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21:48
127 | Five-steps for leveraging first-party data
Turning data into gold...In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your ...
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47:35
126 | Bridging sales, psychology and martech efficacy
Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in bi...
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23:56
125 | Scaling the partnership pyramid with ops, product, sales and marketing
Navigating the complex ecosystem of tech alliances.This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships.
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Episode 125
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45:12
124 | Unearthing the gold mine of B2B data
Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes includin...
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Episode 124
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28:39
123 | The tech titans' partnership that saved rhinos
This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboratio...
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Episode 123
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56:56
122 | Mastering stakeholder alignment in the channel
From resistance to alignment, unifying diverse stakeholders.Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Glob...
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Episode 122
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39:17
Embracing change: AI's impact on business transformation
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Mas...
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39:57
Thought leadership & AI power: Harnessing content in B2B
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Mas...
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41:51
Marketing measurement: The framework for board buy-in
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Mas...
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42:00
A spin-off success: Brand storytelling that boosts demand
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of ...
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37:42
Evidenza: The future of AI-driven market research
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Ma...
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29:56
CFO and CCO unite: Driving growth through collaboration
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Ma...
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52:31
Reinventing Xerox: Transformation, talent and tech
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA...
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37:54
121 | Leading the charge: how vendors can equip partners for Gen AI
How generative AI is redefining partner strategiesThis week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and e...
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Episode 121
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47:32
120 | Customer-centric marketing: Being distinctive in B2B Tech
How can being meaningfully different establish a brand’s presence in a competitive industry?This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie C...
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50:00
119 | Navigating the Crossroads of Creativity and Customer Insight in ABM
Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM stra...
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25:06
118 | Strategic partnering for optimal ROI
On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships.The i...
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48:32
117 | Is it time to incentivise field marketers?
Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even mo...
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36:54
116 | Boost GTM success with partner-integrated product marketing
How to get partners to become ambassadors for your product.Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing...
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1:04:44
115 | Data-driven strategies to maximise your marketing budget
How can you leverage your data to make informed marketing decisions?Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony sh...
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40:30
114 | Building high growth partnerships
Unlock the Secrets to Successful B2B Partnerships and GrowthIn this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.With...
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33:33
113 | Building brand affinity with trust signals
If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. This conversation dives into how you can...
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52:26
112 | Building trust with the C-Suite by speaking their language
Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Direc...
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55:36