The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
124 | Unearthing the gold mine of B2B data
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Twogether
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Episode 124
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Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data.
Listen to the episode below and take away insights on themes including:
- The importance of first-party data in B2B marketing and why it's becoming more valuable.
- Strategies for identifying and leveraging untapped data sources within your organisation.
- The impact of Google's recent announcements on third-party cookies and what it means for marketers.