The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
125 | Scaling the partnership pyramid with ops, product, sales and marketing
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Navigating the complex ecosystem of tech alliances.
This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships.
Listen to the episode below and take away insights on themes including:
- Why a customer-first mindset is crucial when developing partner integrations.
- The importance of balancing metrics with relationship-building in tech alliances.
- How to effectively measure and report on the value of partnerships.
Has this episode piqued your interest? Get in touch for the opportunity to take your ecosystem and alliances marketing to the next level!