The Tech Marketing Podcast

133 | The ultimate guide to channel marketing

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In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.

Tina discusses the evolving role of technology vendors, the importance of strong channel relationships, and how AI is shaping the future of marketing.

This episode is a must-listen for B2B tech marketers aiming to drive meaningful channel results in 2025 and beyond.