The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
126 | Bridging sales, psychology and martech efficacy
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Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing.
Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in marketing, and how her understanding of human behaviour has shaped her marketing strategies.
We dive into the alignment of sales and marketing, the efficacy of MarTech, and the critical role of data and analytics in driving business results. And, of course, there's a little bit of AI thrown in for good measure.
Listen to the full episode now!