The Tech Marketing Podcast

104 | Award-winning channel marketing: Lenovo's partner-first strategy

November 22, 2023
104 | Award-winning channel marketing: Lenovo's partner-first strategy
The Tech Marketing Podcast
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The Tech Marketing Podcast
104 | Award-winning channel marketing: Lenovo's partner-first strategy
Nov 22, 2023

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This podcast delves into the case study for  “Broaden Your Horizons”,  silver winner of ‘Best Channel Marketing Initiative’ at the B2B Marketing Awards 2023. 

We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really differentiated this campaign to make it special.


Show Notes

Have a great point of view to add? Send us a text with your thoughts!

This podcast delves into the case study for  “Broaden Your Horizons”,  silver winner of ‘Best Channel Marketing Initiative’ at the B2B Marketing Awards 2023. 

We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really differentiated this campaign to make it special.