The Tech Marketing Podcast

114 | Building high growth partnerships

April 10, 2024 Twogether
114 | Building high growth partnerships
The Tech Marketing Podcast
More Info
The Tech Marketing Podcast
114 | Building high growth partnerships
Apr 10, 2024
Twogether

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Unlock the Secrets to Successful B2B Partnerships and Growth

In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.

With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech industry.

Key topics covered in this episode include:

  • How to identify high-growth and valuable partnership opportunities
  • Establishing the balance between people, process, and partners
  • Why flexibility is so key to success when it comes to partner success

Tune in now, wherever you get your podcasts:

Show Notes

Have a great point of view to add? Send us a text with your thoughts!

Unlock the Secrets to Successful B2B Partnerships and Growth

In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.

With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech industry.

Key topics covered in this episode include:

  • How to identify high-growth and valuable partnership opportunities
  • Establishing the balance between people, process, and partners
  • Why flexibility is so key to success when it comes to partner success

Tune in now, wherever you get your podcasts: