The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
Podcasting since 2019 • 139 episodes
The Tech Marketing Podcast
Latest Episodes
133 | The ultimate guide to channel marketing
In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.Tina discusses the evolving ...
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48:53
132 | TTMP 2024 Wrapped: The crew's top picks
Recover from your hangover, and kick off the New Year with a bit of festive nonsense. Join your favourite duo Jon & Harry, and special guest, Producer Nia, for a run-down of their favourite episodes and clips from 2024.
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46:35
131 | Transforming Customer Experience: Sprinklr's secret to success
In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space. Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how busine...
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37:46
130 | Building brands with soul: The CMO playbook
In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'. Discover how purposeful brands drive emotional connect...
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52:10
129 | Mastering marketing impact: Creativity, alignment and AI
Uncover the keys to driving impact in a tech-driven world.Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems.The conversation explores how to drive real marketing imp...
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26:44