The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
Podcasting since 2019 • 150 episodes
The Tech Marketing Podcast
Latest Episodes
144 | The secret to navigating marketing complexity
Leading with curiosity. The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dex...
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Episode 144
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35:06
143 | Leading with purpose, curiosity, empathy and the drive to empower
This week on the Tech Marketing Podcast, Jon Busby is joined by Brad Spikes, VP of Strategic Ventures and Marketing at Northwest Center, for a conversation that blends career reflection with strategic foresight. Brad discusses his j...
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Episode 143
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49:13
142 | Partner ops isn't optional anymore
Building the foundation of partner success. In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad, Head of Global Partner Operations at Tricentis as the first guest of the spin-off series "I...
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Episode 142
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1:01:46
141 | Rethinking partner experience
Stop designing for portals, design for peopleIn this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior Director of Global Partner Programs at Ericsson Enterprise, to unpack the insights from the first P...
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Episode 141
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23:49
140 | Time to rethink partner tech strategy and eliminate buyer’s remorse
In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience, ROI measureme...
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Episode 140
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40:59