The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
The Tech Marketing Podcast
63 | Demand Gen: Fuelling your funnel for success
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Over the last couple of years, there's been a shift in marketing's approach to demand gen. With so much pressure to deliver leads, and to deliver them fast, we're forgetting the importance of brand awareness and nurture. Join Jon, Gareth and Harry as we go back to our demand gen roots.