
The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
The Tech Marketing Podcast
77 | Fighting for the Channel
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We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat.
With over 15 years of experience in every facet of partner marketing that you can think of, Amanda takes us back to basics and focuses on what CMOs want to know. What's the sweet spot for MDF? How should you split your MDF between partners? How do you create alliances across your business?
For your partner marketing masterclass, tune in now.