The Tech Marketing Podcast
84 | How can CMOs extract maximum value from their data?
Have a great point of view to add? Send us a text with your thoughts!
This week we're joined by the former Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on:
- The challenges of being a CDO
- How he really wishes tech marketing and sales would approach a CDO
- The importance of democratising data across your business
- Where CMOs should start the get the most out of their data
Tune in now!
Have a great point of view to add? Send us a text with your thoughts!
This week we're joined by the former Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on:
- The challenges of being a CDO
- How he really wishes tech marketing and sales would approach a CDO
- The importance of democratising data across your business
- Where CMOs should start the get the most out of their data
Tune in now!