Have a great point of view to add? Send us a text with your thoughts!
How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments?
Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the Wharton School of the University of Pennsylvania.
Have a great point of view to add? Send us a text with your thoughts!
How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments?
Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the Wharton School of the University of Pennsylvania.