The Tech Marketing Podcast

89 | SaaS at the Superbowl: Has B2B creativity finally made the grade?

July 10, 2023 Twogether
The Tech Marketing Podcast
89 | SaaS at the Superbowl: Has B2B creativity finally made the grade?
Show Notes

When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR Rockstars, Workday’s 60-second TV spot at this year’s Superbowl. And who better to give us the inside scoop than Erik Petersen, Workday’s Senior Director of Brand and Advertising. 

Listen to this episode for a walkthrough of the production fun, a sign of how far b2b has come, and a lesson in how to extend one great idea throughout the B2B funnel. And of course the big question: was it worth it? Erik shares the stats (spoiler: 4 billion PR impressions).