The Tech Marketing Podcast
89 | SaaS at the Superbowl: Has B2B creativity finally made the grade?
Have a great point of view to add? Send us a text with your thoughts!
When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR Rockstars, Workday’s 60-second TV spot at this year’s Superbowl. And who better to give us the inside scoop than Erik Petersen, Workday’s Senior Director of Brand and Advertising.
Listen to this episode for a walkthrough of the production fun, a sign of how far b2b has come, and a lesson in how to extend one great idea throughout the B2B funnel. And of course the big question: was it worth it? Erik shares the stats (spoiler: 4 billion PR impressions).
Have a great point of view to add? Send us a text with your thoughts!
When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR Rockstars, Workday’s 60-second TV spot at this year’s Superbowl. And who better to give us the inside scoop than Erik Petersen, Workday’s Senior Director of Brand and Advertising.
Listen to this episode for a walkthrough of the production fun, a sign of how far b2b has come, and a lesson in how to extend one great idea throughout the B2B funnel. And of course the big question: was it worth it? Erik shares the stats (spoiler: 4 billion PR impressions).