B2B sales will never be the same again. Today’s buyers (a whopping 22 per account) are younger and, thanks to COVID, accustomed to conducting their own research and buying journeys online. This has decimated traditional sales approaches and made marketing more important than ever.
In this episode, we’re joined by Bill Zengel, the man with a front-row seat to the very best B2B marketing around the world, as he marks the trajectory of marketing’s future leaders.