The Tech Marketing Podcast

96 | Unlocking Growth in B2B: Navigating All-Weather Marketing & Creative Success

August 02, 2023 Twogether
The Tech Marketing Podcast
96 | Unlocking Growth in B2B: Navigating All-Weather Marketing & Creative Success
Show Notes

This is an episode like no other - recorded live after our recent event with the LinkedIn B2B Institute. Fuelled by research from LinkedIn, we cover highlights from the day of the two key focus areas: All-Weather Marketing and The Financial Case for Creativity.

We're joined by some brilliant guests:

Jen Shaw-Sweet - EMEA Lead, B2B Institute
Cathrin Pfeiffer - EMEA Demand Generation Director, Netsuite
Katie Groon - Agency Partnerships Lead, LinkedIn