The Tech Marketing Podcast
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The Tech Marketing Podcast
99 | Drive revenue with a 'SMART' approach to sales and marketing alignment
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This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it comes to sales and marketing alignment:
Sales and Marketing Accelerating Revenue together.
There are also some fairly tenuous animal analogies thrown in there for good measure too.
Demand Base's SMART event is already oversubscribed! But if you'd like to sign up for the waitlist, visit:
https://www.demandbase.com/smart/day-london-2023/