The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
54 | The rise of the brand publisher
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As third-party cookies slide into oblivion the move to first-party data is a huge challenge for marketers.
This week we explore how defining the currency of first-party data, establishing the value exchange between brand and customer, and introducing creative brand publishing, can successfully overcome obstacles.