The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
103 | The ABM evolution: MarTech's past, present, and future
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This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase.
This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around:
- Balancing brand building and demand gen strategies
- How CMOs need to adapt to the changing B2B landscape
- Challenges and successes of merging teams and platforms.
- The impact of ABM and its transformation over the years