The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
104 | Award-winning channel marketing: Lenovo's partner-first strategy
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This podcast delves into the case study for “Broaden Your Horizons”, silver winner of ‘Best Channel Marketing Initiative’ at the B2B Marketing Awards 2023.
We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really differentiated this campaign to make it special.