The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
108 | Nailing marketing effectiveness in 2024
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This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness.
The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportunities presented and make an impact?
With 95% of HPE Aruba Networking's business going through the channel, there are also some brilliant insights into how James utilises their partner ecosystem in his broader marketing strategy.
In this episode, we dig down into the details of:
- Being agile in a small vs large organisation
- Justifying risk to create new opportunities
- Changing perceptions of marketing across the business - especially with Sales.
Tune in now, wherever you get your podcasts.