The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
111 | Leveraging data to boost your channel strategy
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Drive change; own your data challenges.
This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions.
We discuss owning your channel data strategy, and how you can get your data to do the heavy lifting to supercharge your channel success.
- Why is data a key part of channel success?
- As a vendor, what data should you be prioritising?
- How to tell if your programs are performing for your channel?
And so many more insightful topics beyond these questions too.