The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
114 | Building high growth partnerships
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Unlock the Secrets to Successful B2B Partnerships and Growth
In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.
With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech industry.
Key topics covered in this episode include:
- How to identify high-growth and valuable partnership opportunities
- Establishing the balance between people, process, and partners
- Why flexibility is so key to success when it comes to partner success
Tune in now, wherever you get your podcasts: