The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
121 | Leading the charge: how vendors can equip partners for Gen AI
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How generative AI is redefining partner strategies
This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise the channel. In addition, we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing as they discuss preparing partners to harness the power of Gen AI.
You can expect hear in this weeks episode:
- Defining what Gen AI is and what it means to different people.
- How AI can help support partners with leveraging data for insights.
- The unique value partners bring to both vendors and customers.
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