The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
CFO and CCO unite: Driving growth through collaboration
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
Join us for an exciting episode with CCO, Jeff Lowe, and CFO, Roula Nasser, of SMART Technologies. They reveal how they shattered silos across their organisation by moving to a Unified Commerical Engine model.
In Season 1 of The Masters of B2B Marketing, we explored the introduction of the UCE with Jeff. Now, another year in, we hear updates on the effectiveness of the UCE, as well as crucial insights from a CFO's point of view.
Listen to Jeff's episode in Season 1 of The Masters of B2B Marketing.
Check out the full series on YouTube now.