The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
The Tech Marketing Podcast
Marketing measurement: The framework for board buy-in
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
Jonathan Knowles, Founder of Type 2 Consulting joins us to discuss his recently published research in collaboration with the ANA.
Through this research, six foundational models of marketing have been identified that marketers can use as a framework to simplify and standardise practices, foster common language between CFOs and CMOs and highlight the link between marketing strategy and business outcomes.
Access the full report on Marketing Accountability here.
Check out the full series on YouTube now.