The Tech Marketing Podcast
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.
The Tech Marketing Podcast
46 | Brave ideas: experimentation and risk-taking in B2B marketing
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Twogether
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In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of all.